Arsenal

Winning together: The story of the Arsenal brand
John Simmons & Matt Simmons

Many people base their lives around their football team. It’s a philosophy, a religion, a code. And a brand. Arsenal is one of football’s leading brands in an increasingly international marketplace. This book explores the meaning and power of the Arsenal brand through the eyes of brand experts, key Arsenal figures and ordinary fans.

“There’s a knowledge of Arsenal that you get from a lifetime of supporting the team. Add to this a knowledge of brands and it makes fascinating reading.”
Frank McLintock, former Arsenal captain

JOHN SIMMONS is a writer and brand consultant, and the series editor for Great Brand Stories. He is director of training and brand language at The Writer, a former director of Interbrand and has worked at a senior level with companies like Unilever, 3 and Diageo. His books about language and brands (We, Me,. Them & It, The Invisible Grail and Dark Angels) and his book on Starbucks (My Sister’s a Barista) have been translated into several languages including Chinese and Japanese. He is one of the founding directors of the writers’ collective, 26 (www.26.org.uk).

MATT SIMMONS is a lifelong Arsenal fan, having first been taken to Highbury at the age of 8. Despite the game being a boring 0-0 draw, he came back, and has hardly missed a game since. Resident in North London, Matt currently works in management development at Pret A Manger. This is his first book.

1-904879-60-8
£8.99 PB
Rights: All
Sales territory: World