A Whole New Mind

How to thrive in the new conceptual age
Daniel H. Pink

“A very important, convincingly argued, and mind-altering book.”
Po Bronson, author of What Should I Do With My Life?

“It’s one of those rare books that marks a turning point, one of those books you wish you’d read before everyone else did.”
Seth Godin, author of Purple Cow and Free Prize Inside

If it’s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, READ THIS BOOK.

Lawyers. Doctors. Accountants. Engineers. That’s what our parents encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers—creative and emphatic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment—and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.

Dan H. Pink is a contributing editor at Wired magazine and the author of Free Agent Nation. He has also written for The New York Times, Harvard Business Review and Fast Company.

1-905736-00-2
£8.99 PB
Rights: English language
Sales territory: World ex. N. America & ANZ