Cold Calling for Chickens

Cold Calling for Chickens
Bob Etherington

Learn the secrets of the 5% who get 85% of the available business.

10 reasons you must buy this book and start winning new customers tomorrow

1. It is written by somebody who does it successfully every week.

2. Cold calling is fun and much, much easier than you think.

3. Cold calling is 10 times more effective and less costly than “networking parties,” website promotion, and advertising.

4. 95% of your competitors are too scared to do it. That means there’s a lot of business out there waiting for you.

5. The only people who tell you cold calling doesn’t work are those too scared to do it themselves.

6. You actually overcome your fear by becoming an even bigger “chicken.”

7. No’s are not bad things. Go for more no’s. Two is not enough—success usually comes on the sixth attempt.

8. Seven simple questions will usually get you to a “yes.”

9. The 5% of all sellers who do it properly are taking 85% of the new business in your market. Using this material you will make sure you join the few.

10. “Build a better mousetrap and the World will beat a path to your door.” (The biggest lie in business!) Your market is now too crowded with businesses that look just like yours (however much you kid yourself). So if not this way, how are you going to find new customers?

BOB ETHERINGTON is a charismatic and inspiring speaker with a background in sales working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord.

1904879-81-0
£8.99 PB
Rights: All
Sales territory:World ex. Asia & ANZ
Asia & ANZ sales: MCIA*