Dark Angels

How writing releases creativity at work
John Simmons

This book is for anyone who wants to become a better writer at work.

This book is about writing: about encouraging writing at work to be more creative. As the business environment continues to change, companies, brands and organizations of all kinds need to be more creative in the way they operate. Only by encouraging greater creativity can businesses ensure they keep generating fresh ideas to survive and thrive in the twenty-first century.

In this book I aim to help people who need to write at work to understand better how they can explore and use their own creativity with language. This book is anyone who wants to become a better writer at work.

Writing will help you to communicate more clearly, to make arguments more effectively. But, if we go further, more expressive writing will help you to establish greater personal authority and be respected as someone who should be heeded. If we go further again, more creative writing will help you tell stories better, engage with people, make emotional connections that mean other people really enjoy what you are communicating.

It’s a matter of spreading your wings. Come fly with me.

- From chapter 1

JOHN SIMMONS is a writer and consultant on brands. He is director of training and brand language at The Writer (www.thewriter.co.uk) and was formerly verbal identity director of Interbrand. He co-edited The Economist guide to brands and branding and writes regularly for the media. He is editor of the Great Brand Stories series published by Cyan.

We, me, them & it, The invisible grail and Dark Angels form the Writer’s Materials Trilogy. These thematically linked books have been hailed as literary classics and as essential manifestos for every writer in business who wants to become a better writer. John is also a trainer, running workshops and courses through The Writer, D&AD and the Arvon Foundation on creative writing for business. As a writer, his recent clients have included Diageo and Unilever, Heal’s and the Old Vic.

His belief in the value of words and the need for better writing in business led him to co-found the writers’ group 26 (www.26.org.uk). Projects initiated by John through 26 include 26 letters: Illuminating the alphabet and From here to here: Stories inspired by London’s Circle Line (all published by Cyan).

1-904879-03-9
£9.99 PB
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