Great Asian Brands: India

The world’s next superbrand?
Niclas Ljungberg

An original analysis of the development of India and its economic, social and cultural impact on the world.

As the world’s seventh largest and second most populous country, India has always played a significant part in world affairs. But now India is making its mark on the global map for a different reason. For the country is totally focused on one vision: to become a first-world, developed nation by 2020. As a result, India is being managed and advertised like a brand, and capturing the imagination of the world as a result.

By looking at how India has branded, marketed and promoted itself, this book provides a unique insight into the country’s economy, people and culture. Moreover, the author examines the huge impact Brand India has had in a number of sectors (investment, exports, policy, tourism, technology, media) and what the future holds for the rest of the world.

NICLAS LJUNGBERG is a leading brand consultant who has worked with governments and corporations throughout the world. He specializes in analyzing and developing brand strategies for cities and countries.

978-0-462-09901-9
£9.99 PB
Rights: All
Sales territory:World ex. Asia & ANZ
Asia & ANZ sales: MCL*
September 2007