Great Asian Brands: Osim

The classic rags-to-riches story
Andy Milligan

The extraordinary story of an entrepreneur who, from humble origins, created a world-class brand.

From humble beginnings in Singapore selling general household goods in 1980, entrepreneur Ron Sim has transformed OSIM into an Asian brand powerhouse that is rapidly spreading across Europe and America. Today, OSIM is a leader in home healthcare products, most noticeably its soothing massage chairs. Branding has always been an integral part of OSIM’s business strategy and success. Andy Milligan analyses the evolution of the OSIM brand and the lessons that can be applied to other companies.

ANDY MILLIGAN is a brands expert who was previously a director at Interbrand. He is the author of See, Feel, Think, Do (with Shaun Smith, Cyan) and Brand it Like Beckham (Cyan).
978-1-905736-13-3
£9.99 PB
Rights: All
Sales Territory: World ex. Asia & ANZ
Aisa & ANZ sales: MCL*
September 2007