The Granularity of Growth

Making choices that drive enduring company performance
S. Patrick Viguerie, Sven Smit & Mehrdad Baghai

Powerful insights and strategies for creating sustained profitable growth based on research and work from the world’s most respected consultancy firm.

Seven years ago, McKinsey & Company released The Alchemy of Growth, a book based on four years of research by the global consulting firm. Alchemy became an international business bestseller published in 10 languages. High Definition Growth picks up from where Alchemy left off. Based on several years of new research by the McKinsey Growth Practice, this new book presents powerful new insights into sustained profitable growth based on impeccable analytical evidence.

These new insights debunk many popular myths presented in other business books (usually with no supportive evidence). It provides readers with a simple but robust approach for designing a company for successful growth. The frameworks are illustrated with fascinating stories from growth giants including lesser known ones from Europe and Asia. This new work shows that growth does not happen by default or by accident. Growth happens by design and a specific intent. Written by seasoned growth experts and practitioners, this book will provide managers and executives with important information and guidance to help fulfill their growth objectives within companies of all sectors.

PATRICK VIGUERIE and SVEN SMIT are directors in McKinsey & Company’s Atlanta and Amsterdam offices, respectively. Both are co-leaders of the firm’s Growth Practice. MEHRDAD BAGHAI is the managing director of Alchemy Growth Partners, a former partner at McKinsey & Company, and the co-author of The Alchemy of Growth.

978-0-462-09898-2
£19.99 HB
Rights: All
Sales territory:World ex. Asia & ANZ
Asia & ANZ sales: MCL*
April 2007