Inside Her Pretty Little Head

Branding and marketing to women
Jane Cunningham & Philippa Roberts

How to target more effectively the most valuable consumer group in the world.

Inside Her Pretty Little Head looks in depth at the female target audience, and the huge opportunities that can be realized when sectors are analyzed through the lens of female motivation and need. It provides an inspiring and invaluable guide to:

• The differences between men and women, their motivations, and the ways they process information

• The four key components that make up a successful female brand

• A new model for constructing a female brand

• The female purchasing process and media networks

• The creative work that appeals to women

• Shaping corporate culture in order to better realise the female opportunity

JANE CUNNINGHAM and PHILIPPA ROBERTS have worked together for over fifteen years at two of the world’s largest advertising agencies, first at DDB and most recently at Ogilvy, where they were respectively Planning Director and Client Service Director. They now run a marketing consultancy, PrettyLittleHead, advising clients on how to maximize appeal to a female audience. They can be contacted at prettylittlehead@btinternet.com

1-904879-96-9
£16.99 HB
Rights: All
Sales territory: World ex. Asia & ANZ
Asia & ANZ sales: MCL*