My Sister's a Barrista

How they made Starbucks a home away from home
John Simmons

How Starbucks became the quintessential brand of the modern age.

Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process?

My sister’s a Barista tells the Starbucks story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly – at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced around the world.

In exploring the secrets behind Starbucks’ success, this book also tackles the wider question of what makes a successful brand. But ultimately it is a fascinating human story to inspire all of us.

JOHN SIMMONS is a writer and brand consultant, and the series editor for Great Brand Stories. He is director of training and brand language at The Writer, a nformer director of Interbrand and has worked at a senior level with companies like Unilever, 3 and Diageo. His books about language and brands (We, Me,. Them & It, The Invisible Grail and Dark Angels) have been translated into several languages including Chinese and Japanese. He is one of the founding directors of the writers’ collective, 26 (www.26.org.uk).

1-904879-27-6
£7.99 PB
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