See, Feel, Think, Do

Unleashing the power of instinct to drive your business
Andy Milligan & Shaun Smith

Brilliant insights and advice on developing and marketing products and services that customers really want.

Instinct is behind some of the best inventions and most innovative ideas in business today. It has produced the Walkman and most famously the Apple iPod, it has led to drive-through check-ins and low-cost flights, it has affected the way that Heinz market Ketchup, and the way NASA teach their astronauts safety. Put simply, See, Feel, Think, Do is the idea that by watching the way real people act in real life in real time in real situations, we can develop ideas that solve their real needs.

Through a fascinating mixture of stories and case studies from real life, the authors show readers how to develop an instinct for what really works in business. They outline a simple process and a series of key questions you need to ask in order to translate your own, or your customers’, experiences into action. The real beauty of this concept is that anyone can do it – all it requires is the ability to see, to feel, to think and then do.

“Corporations can’t do intuition. Entrepreneurs live by it. Shaun Smith and Andy Milligan convincingly illustrate the power and invincibility of original thinking in this admirable book.”
– Tim Waterstone, founder of Waterstone's bookstores and the Daisy & Tom children's department stores, and former Chairman of HMV Media Group.

“This book is well overdue – the sooner we start acting on our instincts, and listening less to old business theories, the more the customer will benefit”
– Jane Shepherdson, Brand Director of Top Shop, rated by Marketing as one of the fashion industry's most influential figures.

ANDY MILLIGAN is a brand consultant and a former director at Interbrand, the world’s largest brand consultancy. He is the author of Brand it Like Beckham (Cyan). Shaun Smith is a consultant who specialises in designing and delivering customer experience. He is the author of Managing the Customer Experience (Pearson). Together they also wrote the bestselling Uncommon Practice (Prentice Hall).

978-1-905736-25-6
£7.99 PB
Rights: All
Sales territory:World ex. Asia & ANZ
Asia & ANZ sales: MCL*
March 2007