Ten Steps to Innovation Heaven

How to create future growth and competitive strength
Howard Wright

How to deliver on the promise when it comes to innovation in business.

Innovation (that combination of invention and exploitation) has for the past 10 years been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found out how difficult it can be to implement successfully innovation programs and strategies.

This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. Howard Wright highlights the key reasons for companies failing in innovation and how they can be avoided. He then provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. The author provides genuine insight and understanding of the factors that can make or break an innovation project.

HOWARD WRIGHT is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world. He was previously the head of innovation at Royal Mail Group.

978-1-905736-05-8
£16.99 HB
Rights: All
Sales territory:World ex. Asia & ANZ
Asia & ANZ sales: MCL*
March 2007