The Marketing Code

Stephen Brown

Sometimes you have to kill to make a killing

The story

Marketing lecturer Simon Magill stumbles upon the body of his brutally murdered mentor, Professor Pitcairn Brodie. The professor’s mutilated corpse bears a cryptic message that plunges Magill into a marketing maelstrom that sweeps from the glitz of Las Vegas to the grime of Belfast’s back streets, taking in the Freemasons, the Knights Templar, the conspiracies surrounding the sinking of the Titanic and the insidious marketing campaign behind Dan Brown’s ubiquitous blockbuster The Da Vinci Code.

As Simon Magill struggles to make sense of the riddle, he uncovers a startling truth about the irredeemably commercial character of the Holy Grail. Racing against time, he discovers that there is, and always has been, a cabal at the heart of Western capitalism – a secret society that possesses the key to surefire business success. Based at a prominent American business school, this clandestine organisation has been systematically misleading the marketing community for millennia. As Magill soon discovers, it will stop at nothing to prevent its jealously guarded secret from being revealed. . .

The book

. . . is really five books in one:

A book about marketing
A book about secret societies
A book about academic life
A book about Ireland and Scotland
A book about Dan Brown.

It will appeal to anyone with an interest in marketing, advertising and PR, professional or academic – not to mention connoisseurs of conspiracy theories, devotees of Dan Brown, and readers who simply savour a superior spoof.

The author

. . . is Dan Brown’s younger brother. Or so he would have us believe. See inside for more details.

“I read The Marketing Code from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit.”
Philip Kotler, Author of Marketing Management and S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, Chicago

1-904879-88-8
£9.99 PB
Rights: All
Sales territory:World ex. Asia & ANZ
Asia & ANZ sales: MCIA†