The Rules of Entrepreneurship

Dr Rob Yeung

What does it really take to be a savvy and successful entrepreneur? TV career expert Rob Yeung lays down the rules.

The stereotypical entrepreneur is male, outspoken, aggressive, and is able to raise millions in venture capital at the drop of a hat. In his latest book, Dr Rob Yeung explodes the myths of entrepreneurship and examines the real rules that will lead you to become a successful entrepreneur.

You don’t have to be like the thrusting and pushy Sir Alan Sugar to be a successful entrepreneur. The only things that you do need are certain characteristics – such as being emotionally resilient, hard working, and passionate – which qualifies a lot of people. Moreover, you don’t have to be truly innovative or do something entirely different to start up your own business. These rules and others contained in this book will inspire almost anyone that the world of entrepreneurship is not beyond them. In his inspiring and practical way, Dr Yeung motivates and leads his readers to attain their career goals.

DR ROB YEUNG is a business psychologist and director at consultancy Talentspace. He specializes in coaching individuals on career development, management and “people issues” at work. He presented the BBC’s How To Get Your Dream Job and frequently contributes to national newspapers and magazines ranging from the Guardian and Financial Times to Marie Claire. He is currently filming Jade’s PA for Living TV with Jade Goody.

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978-0-462-09906-4
£7.99 PB
Rights: All
Sales territory: World ex. Asia & ANZ
Asia & ANZ sales: MCL*
June 2007