Catalogue > Business & Marketing:

A book that describes the marketing formula behind some of the most successful businesses ever – fail, fail and fail again!
 

Powerful insights and strategies for creating sustained profitable growth based on research and work from the world’s most respected consultancy firm.

How the Scandinavians took a civilization based on pillaging and plundering and gave us the Nobel Prize and Ikea. The Viking Manifesto is a call to arms for a new way of doing business. It’s about having an original idea and a different way of making it happen.

An original analysis of the development of India and its economic, social and cultural impact on the world. As the world’s seventh largest and second most populous country, India has always played a significant part in world affairs. But now India is making its mark on the global map for a different reason.

The rise of Singapore Airlines, the Singapore Girl, and a brand loved and trusted by millions. Singapore Airlines is one of Asia’s top brands. Consistently selected Airline of the Year, it is the true favourite airline of the world.

The extraordinary story of an entrepreneur who, from humble origins, created a world-class brand. From humble beginnings in Singapore selling general household goods in 1980, entrepreneur Ron Sim has transformed OSIM into an Asian brand powerhouse that is rapidly spreading across Europe and America.

The story of America’s most innovative restaurateur. A wonderfully absorbing story, this is part autobiography of a man who became rich and successful by leaving profit last on his list of priorities, and part business book that shows how to get rich by treating your staff and customers incredibly well.

So, you’ve just won a new client. What do you have to do now to turn this into profit? Who are the real heroes in business? It’s actually those people in your organization who can take a new client, nurture the relationship and bring in more and more revenue on the back of that relationship.

The bible for anyone who has to pitch for new business and clients, and who wants to come in first – now in paperback. You’ve made the pitch. A week later, you get the call from the prospective client: “We really enjoyed your presentation, and we thought your people were really good.” (By now, you know what is coming.) “But, this time, I’m afraid you came a very close second.”

Brilliant insights and advice on developing and marketing products and services that customers really want. Instinct is behind some of the best inventions and most innovative ideas in business today.