Catalogue > Business & Marketing:

Classic insights for modern business drawn from the world’s greatest writer and his works. What can the modern business person learn from Shakespeare to help them perform their role better?

The best business ideas, from the best companies, in one book. This book contains 100 great business ideas, extracted from the world’s best companies. Entrepreneurs and ambitious managers are constantly seeking stimulation and new ideas to create and develop their businesses.

Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.

How to deliver on the promise when it comes to innovation in business. Innovation (that combination of invention and exploitation) has for the past 10 years been seen as vital to the success of businesses around the world.

A cutting-edge guide to selecting and hiring the right people. Every company has to recruit staff, and in smaller companies where there are no specialist human resource departments, this task is left to managers.

The new demographics of Europe and what marketers must do to succeed in this environment of diversity. Europe today is a multi-ethnic, multi-cultural and multi-religious continent. During the 2006 FIFA World Cup, African footballers represented both African and European nations.

Do you have a reasonable, competent, fair-minded and even-tempered boss? Congratulations! You need read no further. Still with us? Then you are probably one of the vast majority who have problems with your manager.

Learn the secrets of the 5% who get 85% of the available business.

It’s not what you say, it’s the way you say it.

New insights and techniques for building solutions and overcoming daily challenges at work.