Catalogue > Business & Marketing:

An inspiring guide to writing words that will persuade customers to buy from you.
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important.

How to target more effectively the most valuable consumer group in the world. Inside Her Pretty Little Head looks in depth at the female target audience, and the huge opportunities that can be realized when sectors are analyzed through the lens of female motivation and need.

Marketing lecturer Simon Magill stumbles upon the body of his brutally murdered mentor, Professor Pitcairn Brodie. The professor’s mutilated corpse bears a cryptic message that plunges Magill into a marketing maelstrom that sweeps from the glitz of Las Vegas...

A menu of management ideas and advice guaranteed not to upset your stomach. “Shall we get together for dim sum? Tapas? Sushi? Meze?” Many cultures, it seems, have the same concept: a range of dishes offered in small helpings, each with its individual tate, which taken as a whole make a substantial meal.

Achieving excellence: the ultimate personal goal. It’s an inspiring notion – the idea that each one of us has the power and potential to be superior at whatever we set out to do. Excellence is implicit in our convictions about success.

If it’s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, READ THIS BOOK.

The first book to examine and tackle the problem of leadership transition in business. New jobs should come clearly labelled with a health warning: this job could seriously change how you are and how you act in your organisation.

Trust is the mandate for making so many important decisions in our lives – from our choice of partner to the brand of car we drive and the neighbourhood we choose to live in.

Giving a name to your company, or a new product or service, or to your brand should be easy. After all, how difficult is it to think up a word or two for something you are so close to?

The book identifies 15 fundamental principles exhibited by great managers and how they can be applied by all of us. Like many things in life, becoming a great manager is in fact a simple process – if only we knew how and changed our current habits.