Catalogue > Business & Marketing:

Concise and to the point, based on unrivalled experience, an essential source of wisdom for every practitioner of business and marketing. If you had the chance to meet the world’s leading marketing guru and ask him one question, what would it be?

A compelling analysis of controversial fake brands and why people prize them so highly. Making fakes and selling them dates back at least to Roman times, but in the twenty-first century it is booming.

A fascinating examination of how personalities become iconic brands in our age of instant gratification.

World-renowned marketing gurus reveal how companies can maximize value from their customers. To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently.

A book full of insights, ideas and inspiration for everybody so that they can adapt their lives, work, and lifestyle to these new times.

Ideas and inspirations that will help the entrepreneur to grow in business and in life.

A no-nonsense guide to succeeding at work, brought to life through dozens of pithy, to-the-point rules that make the book so practical and useful.

Like Sun Tzu’s Art of War, this is a Chinese military classic that continues to
have relevance in the modern world.
 

A fully updated and revised edition of what’s regarded to be the most influential book on business communication. In other times we might have called it a paean. Today, perhaps, a song of praise to the infinite power of words, a confession of a life-long love affair with language.

All brands want to be loved. Creating that positive emotional connection between product and audience is brand management’s holy grail. But not all brands achieve this goal.