Catalogue > Business & Marketing:

Many people base their lives around their football team. It’s a philosophy, a religion, a code. And a brand. Arsenal is one of football’s leading brands in an increasingly international marketplace.

The marketing story behind the greatest storyteller of our time and one of the most successful brands of recent times.

The fascinating story of how the USA became the most influential and far-reaching brand of all. America is more than just a country – it’s the biggest brand the world has ever known. That’s the argument of this provocative new book.

A look at a truly iconic brand of our times. There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity.

How Starbucks became the quintessential brand of the modern age. Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process?

Pouring light over the dark secret behind the success of the Guinness brand. People say "Guinness is Guinness", but it’s not as black and white as that.

The engaging story of the Google brand and its role in making Google.com one of the most successful and admired businesses in modern times.