26 Malts

Some joy ride
Edited by Stuart Delves, Jamie Jauncey and Damian Mullan

This book reveals how 26 writers and 26 designers tackled a once-in-a-lifetime brief: to sample an unidentified cask strength whisky and then design a unique label based on sensory response.

What happens when you throw 26 writers together with 26 designers and give them carte blanche to create identities for 26 malt whiskies?
26 Malts tells the fascinating story of how 52 writers and designers tore up the rule book to create the labels and identities for 26 of the Scotch Malt Whisky Society’s finest single cask malt whiskies. The book contains full colour plates of these stunning labels that defy all the conventions of whisky packaging and language. It also contains the personal journals of the collaborators that describe the creative processes behind the labels. This is a unique contemporary design book that will appeal to anyone interested in graphic and commercial design, and commercial writing and packaging.

JAMIE JAUNCEY, STUART DELVES and DAMIAN MULLAN are members
of the Scottish chapter of the influential writers group “26”, which aims to bring the richness of language to everyday communications. “26” was selected by Design Week as one of the “Hot 40” influences in design for 2004/5.

1-904879-61-6
£15.00 HB
Rights: All
Sales territory:World